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emence›LEORIN›Overview
● Active ProposalPrepared by Ștefan
emence · LEORIN·Beauty & Cosmetics

Digital Growth & Social Infrastructure

A complete digital infrastructure strategy for LEORIN — social media, AI visual production, website architecture, and marketing automation.

+40 757 243 247
64h
Monthly Work Hours
per month
6
Service Pillars
service pillars
3
Investment Packages
packages available
5
Platforms Covered
platforms covered

Monthly Workload Distribution

Estimated hours per department — total ~64h/month

64h
/ month
◈AI Visual Creation
12h19%
◉Post Design & Layout
10h16%
◎Reels Production
8h13%
◆Photo Editing
8h13%
◐Publishing & Monitoring
6h9%
◑Strategy & Planning
6h9%
◻Email Marketing Setup
5h8%
⬡WhatsApp Infrastructure
3h5%
◎Platform Management
6h9%

Expected ROAS by Channel

Return on Ad Spend benchmarks for beauty brands in EU market

0×4×8×14×EmailWhatsAppGoogle AdsMeta AdsTikTok AdsOrganicSocial8.2×6.5×4.5×3.8×3.2×12×

Service Coverage

emence capability coverage for LEORIN

Social MediaEmailWebsiteAI VisualsAutomationAnalytics0255075100
Visual ProductionAI-Powered

Visual Production Methods

Three production pillars delivering luxury-grade content at scale.

01

AI Visual Creation

Hyper-realistic beauty visuals, influencer-style models, campaign visuals, luxury product presentation.

Hyper-realisticInfluencer-styleCampaign visualsProduct presentation
02

Real Photography

Beauty salon environments, product photography, influencer collaborations. Pricing by volume.

Salon environmentsProduct photographyInfluencer collabsVolume pricing
03

Hybrid Content

AI visuals combined with real product photography for maximum authenticity and impact.

AI + real photographySeamless compositingBrand-consistentPremium editorial

Monthly Content Volume

Deliverables per content type per month

AI Visuals
4047%
Reels
1214%
Story Sets
2023%
Campaign Banners
89%
Product Shots
67%

Avg. Engagement Rate by Content Type

EU beauty brand benchmarks

ReelHybridReal PhotoAI VisualStory0%3%6%9%12%

Visual Production Pricing

* Real photography pricing discussed separately by volume and influencer tier.

Visual Production
ServiceDeliverableTurnaroundPrice
AI Visual Pack (10 posts)10 edited visuals3–5 days$180
AI Visual Pack (20 posts)20 edited visuals5–7 days$320
AI Reel (30 sec)1 reel + thumbnail4–6 days$80
AI Reel Pack (4 reels)4 reels + thumbnails7–10 days$290
Campaign Visual SetHero + 6 variants5–7 days$280
Luxury Product Presentation8 premium visuals5–7 days$350
Influencer-Style Content Pack15 lifestyle visuals7–10 days$480
Story Set (10 stories)10 animated stories3–5 days$150
Real Photography (half day)50+ edited photos7–10 daysFrom $400*
Hybrid Content PackAI + real, 20 assets7–14 days$550
Social Infrastructure5 Platforms

Social Media Infrastructure

Complete platform setup, WhatsApp automation, and structured marketing campaigns.

Platform Configuration

📘Facebook Business Manager

Full business account, pixel setup, catalog integration

Included
📸Instagram Professional

Professional profile, shopping, story highlights, bio

Included
🎵TikTok Business

Business account, TikTok pixel, product catalog, ad account

Included
💬WhatsApp Business

Dedicated number, automated messages, catalog, lead management

Included
✓Brand Verification

Brand asset verification across all platforms

Included

Platform Reach Benchmarks

Organic vs paid reach per platform — EU beauty brand averages

FacebookInstagramTikTokWhatsApp0k5k9k14k18k
  • Organic
  • Paid

Social Media Package Pricing

~64h / month
ActivityHours/MonthIncluded In
Strategy & content planning6hAll packages
AI visual creation12hAll packages
Photo integration & editing8hAll packages
Post design & layout10hAll packages
Reels creation8hAll packages
Platform management6hAll packages
WhatsApp infrastructure3hPackage 2 & 3
Email marketing setup5hPackage 2 & 3
Publishing & monitoring6hAll packages
TOTAL~64hMonthly

Service Pricing Breakdown

Social Infrastructure
ServiceTypePriceNotes
Facebook Business Manager SetupOne-timeIncludedFull configuration
Instagram Professional SetupOne-timeIncludedBio, highlights, shop
TikTok Business AccountOne-timeIncludedProfile + pixel
Brand Asset VerificationOne-timeIncludedAll platforms
Domain VerificationOne-timeIncludedMeta + TikTok
WhatsApp Business SetupOne-time$150Dedicated number required
WhatsApp Catalog IntegrationOne-time$120Product catalog sync
WhatsApp Automation FlowsMonthly$80/moWelcome + retention
Social Media ManagementMonthly$1,200/moFull package
Content Calendar PlanningMonthlyIncludedIn management fee
Email MarketingBREVO PoweredROAS 8.2×

Email Marketing Infrastructure

BREVO-powered automation flows with domain authentication and campaign analytics.

52%
Avg. Open Rate
Industry avg: 21%
7%
Avg. Click Rate
Industry avg: 2.5%
8.2×
Email ROAS
Highest ROI channel
5
Automation Flows
Fully automated

Campaign Performance Benchmarks

Open rate, click rate & conversion by campaign type — industry benchmarks

WelcomePromoRetentionAbandonedNewsletter0%20%40%60%80%
  • Open Rate %
  • Click Rate %
  • Conversion %

Automation Flow Architecture

Welcome Series68%
3 emails
Trigger: Signup
Abandoned Cart61%
2 emails
Trigger: Cart abandon 1h
Post-Purchase58%
2 emails
Trigger: Order complete
Retention55%
4 emails
Trigger: 90-day inactive
VIP Loyalty72%
3 emails
Trigger: 3rd purchase

Email Marketing Pricing

ROAS 8.2×
ServiceSetupMonthlyNotes
BREVO Account Setup$0IncludedFree tier up to 300/day
Domain Authentication (SPF/DKIM/DMARC)$80—One-time technical setup
Welcome Email Flow (3 emails)$150—Automated sequence
Abandoned Cart Flow (2 emails)$120—E-commerce recovery
Retention Flow (4 emails)$180—30/60/90 day reactivation
Monthly Newsletter Design—$120/moCustom branded template
Promotional Campaign (per send)—$80/sendDesign + copy + send
List Segmentation Setup$100—Behavioral + purchase segments
Analytics Dashboard$60—BREVO + custom reporting
Full Email Management$590$280/moAll flows + 2 campaigns/mo
Brand & DesignVisual Identity

Brand & Design Visual System

Visual consistency and premium design across all touchpoints.

◆

Brand Identity Audit

Full analysis of current brand positioning, visual consistency, and market fit

◈

Visual Identity System

Logo, colors, typography, iconography — complete design language

◉

Social Media Templates

20+ Canva/Figma templates for posts, stories, reels, and ads

◎

Photography Direction

Shot lists, mood boards, and styling guides for product photography

◐

Brand Style Guide

50+ page document covering all brand usage rules and guidelines

◑

Print & Packaging

Labels, business cards, flyers, and packaging design

Brand Impact: Before vs After

Projected improvement across key brand metrics

0%25%50%75%100%BrandRecognitionTrust ScorePurchase IntentSocialEngagementReferral Rate

Design System Coverage

Completeness score per design system component

Logo & IdentityColor SystemTypographyPhotographySocial TemplatesPrint Assets0255075100

Design Service Pricing

Brand & Design
DeliverableQty/MonthPriceType
Brand Identity Audit1×$200One-time
Logo Refinement / Redesign1×$350One-time
Brand Style Guide (full)1×$480One-time
Color & Typography System1×IncludedIn style guide
Social Media Template Pack20 templates$380One-time
Instagram Story Templates15 templates$220One-time
TikTok Thumbnail Templates10 templates$180One-time
Monthly Template Updates5/month$120/moMonthly
Product Label DesignPer SKU$150/SKUPer item
Print Materials (flyer/card)Per design$80–$150Per item
Brand Photography DirectionPer session$200Per session
Full Brand PackageComplete$1,800One-time
Website & SalesConversion-Optimized

Website & Digital Sales Infrastructure

Not a website — a conversion-driven sales system built for LEORIN's core products.

< 2s
Avg. Page Load
Core Web Vitals
98+
Mobile Score
Google PageSpeed
+230%
Conversion Uplift
vs. industry avg
< 13%
Bounce Rate
Target threshold

Conversion Rate Benchmarks

Industry avg vs emence target — conversion rates

HomepageProductLandingCartCheckout0%25%50%75%100%
  • Industry Avg %
  • emence Target %

Core Web Vitals — Current vs Target

Page speed metrics before and after optimization

LCPFIDCLSTTFB04590135180
  • Current
  • Target

Technical Specifications

Performance
✓Core Web Vitals optimized
✓< 2s load time
✓Mobile-first responsive
✓Image lazy loading
Conversion
✓Sticky CTA buttons
✓Urgency timers
✓Social proof widgets
✓Exit-intent popups
E-commerce
✓WooCommerce / Shopify
✓Product landing pages
✓Before/After sections
✓FAQ accordions
Analytics
✓Meta Pixel
✓TikTok Pixel
✓Google Analytics 4
✓Heatmap tracking
SEO
✓Technical SEO setup
✓Schema markup
✓Sitemap + robots.txt
✓Speed optimization
Automation
✓Lead capture forms
✓CRM integration
✓Email list sync
✓WhatsApp widget

Website Development Investment

Website & Sales
ComponentScopeInvestment
Homepage RedesignFull conversion hub, 8 sections$1,200
Product Landing Page ×1High-conversion, all sections$800
Product Landing Page ×22 dedicated pages$1,400
About / Brand Story PageTrust-building page$400
Contact + Lead CaptureForm + CRM integration$250
Blog / Content HubSEO-optimized blog setup$350
Meta Pixel IntegrationFull event tracking$150
TikTok Pixel IntegrationFull event tracking$150
Google Analytics 4Enhanced e-commerce$200
WhatsApp Chat WidgetFloating CTA + auto-message$80
Speed OptimizationCore Web Vitals pass$300
Full Website PackageAll above included$3,800
Monthly MaintenanceUpdates, security, backups$180/mo
Investment Packages3 Options

Investment Packages

Three structured packages designed to match LEORIN's growth stage.

Foundation

Social Media Growth

$1,200/month
+ $800 one-time
✓Facebook + Instagram setup
✓TikTok Business account
✓20 AI visuals/month
✓8 Reels/month
✓Content calendar
✓Platform management
✓Monthly analytics report
✓Brand asset verification
✗WhatsApp automation
✗Email marketing
✗Website development
✗Google Ads management
Recommended

Social + Automation

$1,800/month
+ $1,400 one-time
✓Everything in Package 1
✓WhatsApp Business setup
✓WhatsApp automation flows
✓BREVO email infrastructure
✓3 email automation flows
✓Monthly newsletter
✓Lead capture forms
✓CRM integration
✓Advanced analytics
✗Website development
✗Google Ads management
Complete

Full Digital Infrastructure

$2,800/month
+ $4,200 one-time
✓Everything in Package 2
✓Full website redesign
✓2 product landing pages
✓Google Ads management
✓Meta Ads management
✓TikTok Ads management
✓Brand style guide
✓Social media templates
✓Monthly maintenance
✓Priority support

Investment Breakdown

Monthly vs one-time investment per package

Package 1Package 2Package 3$0k$2k$3k$5k$6k
  • Monthly
  • One-time

Year 1 ROI Projection

Investment vs projected revenue per package

Package 1Package 2Package 3$0k$45k$90k$135k$180k
  • Investment $
  • Projected Revenue $

Package Comparison

FeaturePackage 1Package 2 ★Package 3
Facebook + Instagram Setup✓✓✓
TikTok Business Account✓✓✓
AI Visuals (monthly)203040+
Reels (monthly)81216+
WhatsApp Automation—✓✓
Email Marketing (BREVO)—✓✓
Email Automation Flows—35
Website Redesign——✓
Product Landing Pages——2
Google Ads Management——✓
Meta Ads Management——✓
Brand Style Guide——✓
Monthly Analytics Report✓✓✓
Priority Support——✓
Monthly Investment$1,200$1,800$2,800

Additional Growth Services

ServicePrice
Additional AI Visual Pack (10)$180
Extra Reel Production$80/reel
Real Photography (half day)From $400
Extra Email Campaign$80/send
Google Ads Setup$350 one-time
TikTok Ads Setup$300 one-time
Extra Product Landing Page$800
Brand Style Guide$480 one-time
Monthly Reporting Dashboard$120/mo
Influencer Campaign ManagementCustom
ROAS BenchmarksBlended 4.2×EU Beauty Market

ROAS & Performance Projections

Data-driven projections based on EU beauty market benchmarks and emence client results.

8.2×
Email
CPA: $4.2
6.5×
WhatsApp
CPA: $6.8
4.5×
Google Ads
CPA: $14.2
3.8×
Meta Ads
CPA: $18.5
3.2×
TikTok Ads
CPA: $22
12×
Organic Social
CPA: $0

ROAS by Channel

ROAS by channel — EU beauty market benchmarks

0×4×8×14×EmailWhatsAppGoogle AdsMeta AdsTikTok AdsOrganicSocial

CPA: emence vs Industry Average

Cost per acquisition — lower is better

EmailWhatsAppMeta AdsTikTok AdsGoogle Ads$0$10$20$30$40
  • emence CPA $
  • Industry Avg $

Channel Performance Summary

Blended ROAS: 4.2×
ChannelAvg. ROASCPA TargetMonthly BudgetEst. RevenueTypeTrend
Email Marketing8.2×$4.20$280/moOwned↑ Growing
WhatsApp Campaigns6.5×$6.80$200/moOwned↑ Growing
Google Ads4.5×$14.20$800/moPaid↑ Growing
Meta Ads (FB+IG)3.8×$18.50$1,200/moPaid↑ Growing
TikTok Ads3.2×$22.00$600/moPaid→ Stable
Organic Social12.0×$0IncludedOrganic↑ Growing
BLENDED AVERAGE4.2×$11.20 avg$3,080/mo—↑ Active